Commercial Planning & Communications for Life Sciences
Commercial Planning & Launch Support
Whether you need a team or an individual embedded marketer, we can facilitate and build your launch or business plan within your budget.
Start-ups and clinical-stage pharma. Whether your plan is to ‘go it alone’, partner or outlicense, you need to have a know how to what its going to take to make your compound a commercial success. Whatever your scenario, we work with your team to build the commercial plan to support resource, budgeting and headcount planning, business development and fundraising.
PHC has experience delivering business plans across the entire range of commercial workstreams: Market assessments, market development and education, KOL identification and engagement, market insights/research, Brand building (positioning, branding, promotion, ad agency RFP and management), customer targeting, salesforce planning (sizing, alignment, deployment), market access/pricing, life cycle planning and distribution and trade. We can facilitate and deliver an integrated commercial plan, so you know where you’re headed - no matter what your scenario.
Established products, small pharma, medical device. Resource-strapped brand teams turn to us for support. We can help make the annual Brand Plan strategically sound, backed by market and customer insights, with tactics that are designed to drive awareness, access and utilization. PHC can facilitate your team to consensus each step of the way and manage the timelines to ensure the plan is bought off and delivered on time.
Ad Hoc Support. You just need someone to lead a single initiative, like develop a plan for Patient Advocacy, Market Education or identify external partners like an Agency of Record (AOR) or claims data provider and run the RFP and selection process. PHC can help. We have the experience to take on any piece of your commercialization plan and dive deep. To find you the right external partners, we have relationships and experience with dozens of ad agencies, PR firms, contract salesforces, data providers, patient access providers and more. We can take your selection criteria, identify potential partners and run a formalized RFP process to ensure you contract with commercial partners who are the right fit for you.
Contract to Hire. If you’re not quite ready to hire that commercial executive but need the work done, PHC can place a consultant with you while you find that perfect full-time person. You can also assess our consultant for a permanent role with your organization. If you end up taking our consultant on as an employees, the fee is just a fraction of what you’d pay a headhunter.
You would probably do more market research if it weren’t so pricey. If we’ve learned anything over our years in small pharma and startups, its how to be resourceful. Here at PHC, we’ve figured out how to get market research results without a huge price tag. We keep a database of HCPs across a variety of therapeutic categories and leverage our relationships with professional associations to be able to reach clinicians with the criteria you’re looking for. So, whether you need a few qualitative interviews, a focus group, a mock P&T or Value Analysis Committee or a quantitative survey, we can design, recruit, field, conduct and summarize research that fits your tight budget.
KOL and Influencer Identification and Engagement
Early and clinical stage compounds and established Brands need expert advice and advocacy in the marketplace. Whether its to understand how treatment decisions are made, assess market attractiveness, gauge reaction to your clinical data, reveal drivers and barriers to commercialization; PHC can design and implement advisory boards that answer your questions and gain invaluable input.
Taking that a step further, we can engage KOLS and influencers in helping educate the marketplace through their involvement in developing an educational platform - driven through speaking engagements, publications and social media.
PHC leverages customer insights and influencer relationships to develop rich content for targeted communication tactics.